Agenda

For decades, the art of pitching stories to journalists to secure positive media coverage has been at the core of what many PR professionals do. But given the rise of social media and digital marketing, combined with the decline of newspapers and staff cuts at traditional media outlets, some have proclaimed the 'death of media relations'. This session compared the perspectives of a panel of PR practioners at different levels in their carer.

Panelists:

Alice Klein, Head of Media, Shelter

Jennifer Ogunleye, PR Manager, KPMG

Katie Watts, PR and Communications Manager, MoneySavingExpert.com

Richard Griffiths, Director of Strategic Communicatins, Ketchum

Moderated by John Harrington, Editor, PRWeek